Progressing with Purpose, Improving Customer Experience with Meaningful Services Arohan, guided by its purpose of financial inclusion, is focused on assessing the needs of its customers and developing products and services best-suited for their growth and meaningful progress. Driven by its Organic and Inorganic business lines, as well as innovative differentiator services ensuring easy accessibility and enhanced customer life cycle, financial services at Arohan is poised to lead positive socio-economic outcomes. In FY 2024, Arohan achieved significant milestones, driving its diversified growth strategy through key innovations. These developments position the Company to align with its Vision Statement and uphold its commitment to financial inclusion. Arohan closed March 31, 2024, with an outstanding portfolio of INR 7,112 Cr serving 2.5 mn borrowers across 975 branches in 19 states, supported by 9,333 employees. Amidst a rapidly evolving global landscape, Arohan has embraced learning and adaptation, leveraging opportunities for scalability. In FY 2024, the Company prioritized growth through expansion, process innovation, and improved customer experience, while remaining steadfast in its mission to enhance the customer journey and overall quality of life. INNOVATIVE PRODUCT LINES, DRIVING SUSTAINABLE GROWTH Flagship loan products Over the years, Arohan has undergone a remarkable evolution, refining its product spectrum through strategic digitalization initiatives, a steadfast commitment to enriching customer experiences, and extending the longevity of customer relationships. Saral Suite of Products: At the heart of Arohan’s offerings lies the Saral suite of products, notably its flagship solution, ‘Saral’. Tailored specifically for women in low-income communities engaged in trade and services, Saral stands as a cornerstone in Arohan’s portfolio. Leveraging the Joint Liability Group (JLG) model, Arohan extends loans primarily to groups comprising three to five women, empowering them economically. In addition, recognising the diverse needs of its clientele, Arohan has also introduced ‘Saral Repeat’, catering to repeat customers with commendable repayment histories and elevated credit requirements. This initiative not only bolsters customer retention but also fosters financial empowerment by extending high-ticket loans of up to INR 1,00,000. Management Discussion & Analysis Annual Report 2023-24 | 36
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