Arohan Financial Services Limited | Annual Report 2022-23

Le a d i n g NBFC-MFI The future of customer experience Arohan is a leading, digitally advanced, NBFC-MFI, regulated by the Reserve Bank of India. Headquartered in Kolkata, the Company is present in 17 states spanning rural, semi-urban, and urban geographies in India catering to the bottom of the socio - economic pyramid through a range of financial inclusion products. It is the microfinance industry’s constant challenge to determine the changing customer behaviors and trends. At Arohan, we exercise a sharp focus on not just understanding the shifting customer goalposts but also taking advantage of this to quickly realign business strategies and cement competitive advantage. At the core of Arohan’s operations lies a deep sense of customer centricity, borne out by its transparency in business practices and a unique design of products and services to meet customer requirements. Employee Value Proposition While helping the customers in their journey of transformation into growth, Arohan’s own ambitious journey to the next is steered by its employees. Ensuring they are making progress in their career journey and realizing their aspirations is a key driver of our people practice. This in turn drives our employees to be honest, and uphold their integrity in their work life. A future with purposeful opportunities for all Arohan is committed to driving value for all its stakeholders, amplifying opportunities with a culture of innovation, and leveraging the power of the cloud and artificial intelligence. As the Company commences on its journey of impacting 20 mn lives by the year 2027, the ‘next’ looks promising. WITH A FOCUS ON DRIVING VALUE FOR ALL ITS STAKEHOLDERS Annual Report 2022-23