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Scope of Mobile App in the age of shifting customer goalposts in the microfinance sector – An article by Harshavardan Patnaik for CIO Insider India

Mr. Harsh Patnaik, SVP and Head of Central Operations & Alliance Business, Arohan Financial Services Limited, part of the Aavishkaar Group, writes about the scope of Mobile App in the age of shifting customer goalposts in the microfinance sector for CIO Insider India.


In the article he talks about the need for an integrated mobile platform that offers multiple solutions to client needs, as the future of an engaged customer base. “In all there is a strong case for a mobile app which is completely focused on the rural microfinance clientele and that, in my view, will bring ‘more power to them’ – an empowered foundation is the key to a strengthened socio-economic pyramid,” quotes the article.

To read the entire article click HERE.

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