Driving Gender Diversity –
Arohan provides credit facility to ~19 Lakh women customer across low-income geographies for different income-generating activities, who then support their families through their livelihood activities. These customers are being served by over 5,000 field employees of Arohan. Since the majority of our customers are women, it is desirable for a majority of Arohan’s field employees to also be women to enable better understanding of the customers’ business cash flow needs and establish higher customer connect. Having identified the business linkage, Arohan is focussed on having a greater gender diversity in the Company with a clear roadmap in terms of attaining a natural diversity ratio of 50% by the year 2030, in line with the Aavishkaar Group’s Vision on the agenda.